Web 3.0

     Any veteran of the software industry will tell you that version 2.0 of any product tends to be a short lived staging post on the way to 3.0, which is where it finally hits the mark. Windows was a classic example. 1.0 was so buggy it was hardly worth using. 2.0 fixed some serious problems but still had a lot of shortcomings. 3.0, launched in May 1990, was an instant success, and the rest of the story, as they say, is history.
     Don’t be surprised, then, if Web 2.0 also turns out to be just a staging post on the way to a much more mature and durable Web 3.0 era.  Don’t assume Google, Amazon.com and eBay will inevitably become the dominant players of Web 3.0. There are some less obvious players, including WebEx, WebSideStory, NetSuite, Jamcracker, Rearden Commerce and Salesforce.com. Each of these companies shed interesting light on how Web 3.0 may develop. As with any shift from one generation to the next, there’s plenty of scope for new leaders to emerge — and for established front-runners to stumble — in the battle for supremacy.
     Web 3.0 isn’t just about shopping, entertainment and search. It’s also going to deliver a new generation of business applications that will see business computing converge on the same fundamental on-demand architecture as consumer applications. So this is not something that’s of merely passing interest to those who work in enterprise IT. It will radically change the organizations where they work and their own career paths.

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